Selfridges unveils new plan to promote eco-friendly fashion
This season, Selfridges are celebrating eight bright young designers who are using materials like plastic, leather, cotton and wool in surprising and stylish ways.
‘Material World’ will examine sustainable textile development, with a focus on social, local and global production stories. Among the eight new designers are Dick Moby, who uses bio-acetate and 97% recycled plastic to create his frames and British menswear brand Tengri who use fair trade Mongolian yak hair for its easy stylish knits.
French brand Kilometre make the case for linen with their striking and unique shirts, embroidered and embellished by hand. Samantha McCoach’s Le Kilt brand combines modern aesthetics with traditional know how.
McCoach uses 100% British wool woven in the UK and age-old Scottish techniques passed onto her by her kilt-making grandmother. Californian jeans label Tortoise developed washes and finishes that use less than one cup of water in an effort to turn the tide on denim’s wasteful consumption.
These eight brands can inspire us all to dress better, buy better and be part of the solution.
Selfridges will also introduce Community Clothing pop-up shops to each of it’s stores (in London, Birmingham and Manchester). Community Clothing was founded by Patrick Grant in 2016 as a manufacturers cooperative with a simple mission; to make excellent quality affordable clothes for men and women; to create great jobs for skilled workers and by doing this to help restore real pride in Britain’s textile communities.
Material World is Selfridges 1st creative project for 2017; the scheme runs until end of March.
Check out the official campaign images from both Deadwood and Dick Moby below:
Deadwood
Deadwood
Dick Moby
Dick Moby
Tengri