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Picture Special: Our favourite #DieselHero selfies - Attitude
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7 September 2017

Picture Special: Our favourite #DieselHero selfies

By Joseph Kocharian

Diesel recently launched their new Hero Fit underwear, with a specially designed fit that supports you on the front and the back with contouring and shaping.

To mark the occasion, Diesel asked everyone to pull on their pants and snap a picture for social media for a chance to model in Diesel’s next campaign. We cruised the #DieselHero hashtag on Instagram to see how the campaign’s been getting along, and we found quite a few treats we thought we’d share.

To see what you all look like in your best hero selfies: available at Selfridges and Diesel.com – it’s time to get some pants and get snapping.

WATCH models play in their pants for the #DieselHero campaign.

@likablemike
@ric_heart

@imqmusic

@imbojan_d

@nakano_insta
FullSizeRender

@l0ndonboy
@lorenzotomelleri

@mreddiefranklin

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