Picture Special: Our favourite #DieselHero selfies

Diesel recently launched their new Hero Fit underwear, with a specially designed fit that supports you on the front and the back with contouring and shaping.

To mark the occasion, Diesel asked everyone to pull on their pants and snap a picture for social media for a chance to model in Diesel’s next campaign. We cruised the #DieselHero hashtag on Instagram to see how the campaign’s been getting along, and we found quite a few treats we thought we’d share.

To see what you all look like in your best hero selfies: available at Selfridges and Diesel.com – it’s time to get some pants and get snapping.

WATCH models play in their pants for the #DieselHero campaign.

@tommybrady7