American Brand Lands’ End have teamed up with legendary photographer Bruce Weber for their ‘We Believe in You’ holiday season campaign. Focusing on multi-generational families and friends, the pictures are also accompanied by a fun-filled video.
“As a photographer, it’s really important when you start a new project to have the energy and enthusiasm of a cheerleader. Everything depends on the people you’re working with and photographing as well as your connection to them – you want them to express their best imaginable spirit,” says Weber.
He and Lands’ End have certainly done this by picking a group of women, men and children – a combination of models, family members and neighbours – to get the energy just right. Take a look at the video below or go to the Lands’ End website to see more of the images.
