Khalid is the new face of Forever 21 men’s collection
By Ross Semple
Forever 21 has announced music superstar Khalid as the face of their summer digital campaign for #F21XMUSIC and the Forever 21 Men’s line.
With nearly half a billion streams worldwide and a rapidly growing social media following, Khalid’s authentic voice perfectly aligns with Forever 21 to connect with and inspire consumers.
The Forever 21 Men’s Collection includes a wide range of fashion-forward and affordable products, including apparel, shoes, and accessories. The Summer Collection features Forever 21’s private label items as well as a variety of brands. The campaign showcases the breadth of the brand’s menswear and the versatility of the collection, highlighting the summer staples of denim jackets, swim trunks, and t-shirts.
“We’re so excited to collaborate with Khalid, a young artist whose music and style resonates with a large, diverse audience. The #F21XMUSIC platform is all about highlighting true talent with fresh, compelling voices and Khalid fits perfectly,” says Linda Chang, Vice President of Merchandising for Forever 21. “His youthful authenticity and sense of style embodies the spirit of both Forever 21 and our customers.”
Khalid shot to fame after the success of his song ‘Location. He has nearly half a billion streams worldwide across all partners, and “Location” is #1 at Urban Radio, #5 at Rhythmic Radio, and #16 on the Billboard Hot 100 chart. Khalid is currently on tour with Travis Scott.
The Forever 21 Men’s Summer collection is available online at Forever21.com