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Idris Elba looks super-cool in Superdry collaboration - Attitude
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7 September 2017

Idris Elba looks super-cool in Superdry collaboration

By Joseph Kocharian

Hackney-born heartthrob Idris Elba has been busy with more than just acting in the latest season of crime drama Luther: he’s also launched an Idris Elba + Superdry collaboration. Idris dropped by Superdry’s flagship store today to launch the 250-piece collection – and he’s in the store all day, so get down to Regent Street if you can! The event is also on Superdry’s periscope on their T witter account.

Doors open! Come down to #Superdry on #RegentStreet now. #IdrisElbaXSuperdry has launched & Idris Elba is here. pic.twitter.com/qQA56dIHuS

— Superdry (@Superdry) November 26, 2015

“If I had the opportunity to have any influence in fashion, this is it. I’m no fashion guru, but i think I know how to dress. Functunality and durability were key things for me,” says Idris.

“It’s a 24-hour collection; clothing guys can look and feel great in from day to night.”

The Idris Elba + Superdry collection – showcased in these shots by Rankin – will be available at premium Superdry stores globally, Selfrides and online from today.

Rankin has also shot this video, if you fancy a little bit more Elba:

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