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DSquared2 to open UK flagship store & their SS15 campaign - Attitude
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7 September 2017

DSquared2 to open UK flagship store & their SS15 campaign

By Joseph Kocharian

DSquared2 have a lot going on already this year and January isn’t even over yet- 2015 marks the 20th anniversary of the Canadian brand run by identical twin brothers, and all round mavericks of sex appeal and fashion – Dean and Dan Caten.

In February the brand plan to open a flagship boutique in London- the first UK standalone will be on the corner of Conduit Street and Savile Row and spread over four floors. The ground floor will be all for the boys, with their ready to wear, accessories, their infamous underwear and Classic Collection (full of Italian tailored suits and tuxedos) An array of casual wear will carry on in the basement of the store, mixed in with the womenswear. We’re expecting a celebration on the scale of The Great Gatsby for this store opening, and we can’t wait.

Also released this week was the SS15 DSquared2 campaign, shot by Mert & Marcus and styled by Panos Yiapanis, starring Silvester Ruck- who we featured last issue, so here are a few images from the campaign, as well as a reminder from our shoot, shot by Leonardo Corredor.

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dsquared2.com use the hashtag #D20

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