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Diesel get models smiling for #DieselHigh - Attitude
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7 September 2017

Diesel get models smiling for #DieselHigh

By Joseph Kocharian

Diesel have a new year’s resolution. The iconic brand’s artistic director Nicola Formichetti explains the brand’s new ethos: “It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.”

Formichetti and stylist Anna Trevelyan have teamed up once more and the campaign comes complete with a the hashtag – #DieselHigh – which urges people to live in the moment and enjoy the ride.

Nicola wants you all to go out and have fun, and that’s certainly the vibe we are getting from their latest campaign, shot by Nick Knight. We like to see a model smile.

See more at the Diesel website.

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