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Diesel becomes official style partner of AC Milan - Attitude
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3 October 2016

Diesel becomes official style partner of AC Milan

By Will Stroude

The latest fashion news to break the internet is that Diesel has become the official style partner of Italian football club AC Milan. The partnership, which will for the next three years, officially kicks off today (September 3).

What makes this new partnership special is that both iconic names share many of the same values, such as the virtues of embracing team spirit, adopting a fearless brave attitude, whilst having the relentless drive to win. These are matched with an unconditional passion for the sport itself, a passion both Diesel and AC Milan have represented in their respective fields.

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Diesel’s Founder, Renzo Rosso expressed his enthusiasm and excitement for the partnership, saying: “This is a long-time dream coming to life, for me, for my family, for Diesel. The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery.

“We want to make this collaboration unique, fueled with irony, innovation and modernity.”

 AC Milan’s Vice President and CEO, Barbara Berlusconi showed equal amounts of excitement.

“I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership,” he said.

Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs”.

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