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Check out Superdry SS15: California Dreaming - Attitude
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7 September 2017

Check out Superdry SS15: California Dreaming

By Joseph Kocharian

Superdry were the official opener to LC:M last week, and they put on a big party and an even bigger show (we wouldn’t expect anything less from them!)

With a Californian surf vibe to their SS15, the models walked down the catwalk with plenty of flesh on show- (which we approve of, heartily!) It was definitely fitness and workout inspired, as their abs and muscles were wrapped up with great grey marl jogging bottoms, shorts, hoodies and jackets with bright neon accents and sweaters wrapped around the waist.

There was plenty of denim in the collection, whether it was a jacket, rolled up short or trouser, as well as flip flops and surfboards that definitely made us crave Venice beach or San Francisco.

Afterwards the front row, containing the likes of David Gandy and Jesse Metcalfe joined the party DJ’ed by Mark Ronson. We made a beeline straight for the delicious pizza van they had there, as we cab always be found by the canapes, at parties.

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