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Attitude loves: Superdry VIP Lounge - Attitude
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7 September 2017

Attitude loves: Superdry VIP Lounge

By Joseph Kocharian

Screen Shot 2014-01-29 at 17.15.47

Superdry is going super luxury on us with the opening of their VIP lounge, situated in the art deco basement of their Regent Street Flagship store.

It will showcase the Superdry Premium Line, which sees them collaborate with some quintessentially British brands such as contemporary tailor Timothy Everest. Timothy has worked with Superdry to create finely-crafted, quality suiting as part of a mix and match collection full of both casual and formal pieces. It’s all about innovating British classic clothing.

As well as Savile Row’s Everest, Superdry have teamed up with one of the oldest British family shoemakers, Cheany, and sourced salvaged denim and luxe leathers from Copper Label.

The lounge opens on February 13, just in time for Valentine’s Day, when along with the limited edition luxuries waiting for you to try on and fall in love with, there will be personal shoppers and monogramming for the full works!

superdry.com

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