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New watch brand Baume launches number of gender-fluid watches - Attitude Skip to main content
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Home Style Style Fashion (formerly Style)

14 May 2018

New watch brand Baume launches number of gender-fluid watches

The watches are not designed around gender with a recycled bracelet

By Nick Byam

Today marks the global launch of Baume, a new watch brand from the Richmont Group, Baume launches with an innovative mindset and a commitment to create design in sustainable, recycled, and up-cycled materials.

Two collections have been created for the launch: The Iconic Series and the Custom Timepiece Series.

Built through a minimalist design philosophy, Baume’s Iconic Series watch is the brand’s flagship, crafted as the expression of recycling and up-cycling principles. Updated seasonally, this automatic movement timepiece is crafted in aluminium with a 100 per cent recycled PET bracelet. It will be released in a variety of designs, materials, and colors.

Baume’s Custom Timepiece Series is a fully customizable offering, designed through an online configurator with more than 2000 permutations.

Customer collaborators choose case-sizes of 35mm or 41mm, components, and movements to create thousands of unique designs.

The collection offers a wealth of individuality within the Baume aesthetic through a contemporary approach that pairs creativity and functionality while promoting consideration.

Co-creation pushes the consumer to ask questions about his/her everyday choices, including a commitment to a better environmental future.

“Our goal is to fulfill the utmost standards of quality and craftsmanship, while committing to the power of collaboration within a circular economy,” says Baume Brand leader Marie Chassot.

Baume watches are available on www.baumewatches.com with prices starting from £430. 

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