Ecce Homo’s inclusive underwear is leading a global trend towards gender-neutral clothing
In partnership with Ecce Homo.
By Will Stroude
Words: Ecce Homo/Brian Lenord; Images: Instagram @eccehomowear
Sometimes there are stories that are so utterly amazing, that they almost sound like real-life fairytales.
Ecce Homo’s story is one of them; a small LGBTQI+ owned brand from Greece that started out with nothing, yet succeeded in bringing a surprisingly fresh new look into the queer fashion world.
Ecce Homo’s reputation is growing up so fast that hardly anyone can predict its true potential.
Two best buddies dreamed… and dreamed big: Let’s introduce to the world an underwear brand that is built from all those elements that the fashion industry has failed so emphatically to embody:
• Slow fashion production
• Body-positive & gender-neutral designs
• Genuine community ethos in the context of which customers (inter)actively support the LGBTIQ+ community
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So, what is Ecce Homo? It is a loud ‘n’ proud queer start-up based in Greece (yes, the country of sun, islands, and ouzo!) that offers diverse and as-colourful-as-it-gets undergarments in affordable prices, so everyone out there can get their hands on their goodies.
First of all, body positivity is literally their middle name with sizes ranging from XS up to 5XL, but also offering the option for custom-made undies! In addition, through their designs and promotional material, they challenge dominant standards of which bodies count as ‘beautiful’.
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On top of that, they take pride in their explicitly non-binary approach, unique even in the LGBTIQ+ fashion industry, as they use gender-neutral terms like: Flat-Front/Space-in-Front underwear as well as U-body/V-body Tops. It was about time.. don’t you think?
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There’s no ‘pink-washing’ element to any of this, either: Ecce Homo’s CSR program is part of the brand’s corporate DNA (an official term in their Articles of Association). Five percent of the price of each purchase (before VAT) is donated to a cause of customer’s choice(!) devoted to the advocacy, empowerment, and support of queer community. This amount does not fall on consumers in any way, and it is rather withheld from the firm’s income.
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But enough of words! The buzz is already out there for Ecce Homo after five highly successful collections, while there are more to come in the following months.
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Pay a visit to their e-shop eccehomowear.com and their social media pages (Instagram, Facebook and Twitter) and judge for yourself.