Doughnuts & Deadlifts release new Pride collection
The lifestyle clothing company create a new LGBT range each year
By Steve Brown
A lifestyle company has released their annual Pride gym clothing range, and we love it!
Doughnuts & Deadlifts – an American company which was set up by a group of friends back in 2013 – is headed by founder Krissy Mae Cagney and creates clothing for a range of athletes including powerlifters, Olympic weightlifters, CrossFitters, bodybuilders and your average gym-goers.
Each year, the clothing range incorporates the rainbow-pattern for LGBT+ customers and Cagney says the company is “more than a clothing company” and is more of a “movement”.
On the company website, she said: “Doughnuts & Deadlifts is more than a clothing company.
“It’s a lifestyle, and a movement. We exist for those who understand performance nutrition.
“Smart athletes don’t look at food as “good” or “bad”. Our devotees are always chasing their next PR and understand that the proper way to fuel (and celebrate) a PR is with tasty treats.”
The new Pride collection goes on sale today and on a picture posted on the official Instagram account, they wrote: “The LGBTQ community holds a very special place in our hearts for a number of reasons.
“Thank you for supporting it, celebrating it, and helping us continue to give back. [sic]”
A portion of the proceeds from the collection will go to The Out Foundation.