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Cher is the new face of Dsquared2 at 73 - Attitude Skip to main content
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Home Style Style Fashion (formerly Style)

4 February 2020

Cher is the new face of Dsquared2 at 73

Follow this, you b*tches!

By Will Stroude

Cher is officially the new face of DSquared2, and girl, we are li-ving.

The pop goddess and former Attitude cover star, who returned to the UK for her first British shows in 15 years last autumn, has been announced as the new face of the US fashion brand’s Spring/Summer 2020 campaign, proving she remains as iconic as ever at 73.

The first image released from the campaign – directed by Mert & Marcus – sees Cher shot in black and white as she sports an over-the-shoulder sweater eblazoned with the word ‘Icon’ (well, what else?)

Creative director, Giovanni Bianco; hair by Serena Radaelli with Cloutier Remix; makeup by Isamaya Ffrench with Streeters

It remains to be seen what other looks and imagery Cher’s collab with DSquared2 designers Dean and Dan Caten will bring, but it’s fair to say we’re buzzing for what’s to come…

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