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Home Style Style Fashion (formerly Style)

22 March 2018

7 For All Mankind unveil new campaign ‘We Are Mankind’

This season we’re all the hottest trend

By Nick Byam

This month 7 For All Mankind launched their global campaign entitled We Are Mankind.

For over a decade the premium denim brand has become renowned for their statement products and distinctive brand image.

Shot on the streets of New York by renowned photographer Billy Kidd, their latest campaign continues that trend with the creation of an all-encompassing platform that shines the spotlight on a multitude of artists, poets, musicians, designers, and creatives. 

Working with 10 vibrant global icons including Matt Bomer, Cleo Wade and Luka Sabbat, We Are Mankind aims to create a striking tapestry of mankind today by showing their new SS18 collection through a range of different expressions, personal styles and attitudes. 

Utilising classic denim silhouettes with a palette ranging from dark navy to soft powder blue with contrasting blocks of white, mustard and coral pinks, this is a collection worth celebrating.

In conjunction with their SS18 campaign the brand are also launching their We Are Mankind charity capsule collection.

In the spirit of mankind, 7 For All Mankind has created bold, graphic MANKIND tees and sweatshirts, of which a portion of the proceeds go to Love Is Louder charity. To see the full video campaign click here

7 For All Mankind’s SS18 and charity capsule collections are available online at 7forallmankind.co.uk, their flagship store, Harrods, and Selfridges.

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