Caitlyn Jenner raises $1.3 million for transgender organisations with MAC collaboration
By Josh Lee
Caitlyn Jenner’s partnership with Mac Cosmetics has raised $1.3 million for trans support organizations, the brand revealed on their Instagram page.
The former Olympian teamed up with MAC in Feburary this year to launch Finally Free, a rose shade of lipstick which championed “all ages, races and all sexes.” 100% of the selling price went towards MAC’s AIDS Fund Transgender Intiative.
“Transgender people have had unprecedented visibility in the last few years, but it hasn’t always benefited trans people, particularly those most in need,” Jenner said in a statement released at the time.
“With Mac, I’ve found a partner that demonstrates a real commitment to the funding of transgender specific organisations and projects . I’ve been granted an extraordinary platform, one built upon the work of countless, and too often nameless, trans people who came before me.”
To celebrate Jenner’s 67th Birthday on Friday (October 28), MAC posted an update from their fundraising efforts to Instagram. They wrote: “Happy birthday to our friend and collaborator @CaitlynJenner! We are so proud of the impact made by her Finally Free lipstick for the M·A·C Transgender Initiative!
“All $1.3 million is going towards #trans organizations around the United States like @glaad, @LGBTcenternyc, and@lalgbtcenter to enhance access to healthcare, economic empowerment and civil rights. #MACCares #MACCaitlynJenner”
Meanwhile, Jenner celebrated the milestone on her own Instagram page, writing, “I’m SO proud of the difference my lipstick made for@MACCosmetics Transgender Initiative! All $1.3 million is going towards #trans organizations around the United States like @glaad, @LGBTcenternyc, and @lalgbtcenter to enhance access to healthcare, economic empowerment and civil rights. I am so honored to give back to my community.”