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Meet Björn Borg's new ambassador Joe Wicks AKA The Boach Coach - Attitude
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Home Culture Culture Sexuality

7 September 2017

Meet Björn Borg’s new ambassador Joe Wicks AKA The Boach Coach

By Ryan Love

He’s taken over social media with his must-see 15 minute meals and #leanin15 video workouts, and now Joe Wicks AKA The Body Coach has been unveiled as the new Björn Borg ambassador.

And it’s clear to see why he’s become a “Fitstagram” sensation with over 270,000 followers on Instagram.

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“It is an absolute pleasure to be working with Björn Borg. I have been a massive fan of the brand for a long time and I’m looking forward to working with the whole team,” Wicks said.

“From HIIT training in the park to cooking crazy Lean in 15 recipes in my flat, I know that the Björn Borg brand
will make me look and feel the part!”

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Björn Borg UK Managing Director Callum Sneddon added: “We think Joe will be an excellent ambassador for Bjorn Borg sports collection. We love Joe’s positive attitude and fun way of promoting a healthy lifestyle – that makes him a perfect fit for Bjorn Borg.”

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