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Liam Payne strips off for second Hugo Boss collection - Attitude Skip to main content
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Home Culture Culture Sexuality

13 May 2020

Liam Payne strips off for second Hugo Boss collection

Keep 'em coming, we say.

By Will Stroude

After getting naked for his first Hugo Boss campaign – one which he famously described as “soft-core porn” – Liam Payne is back for round two (though with marginally more clothing this time around).

The former One Direction star, 26, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

With a fresh palette of black, white, navy, and red, the collection sees Hugo Boss’ signature logo rebranded as ‘HUGO93.LP’, in a nod to ‘Strip That Down’ singer Payne’s year of birth.

Check out some of the campaign highlights below:

 
 
 
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Streamlined shapes, bold colors, and new chevron motifs: presenting the second season of #HUGOxLiamPayne. Discover more at the link in our bio.

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Take it easy this summer. Explore casual, weekend-ready styles from new #HUGOxLiamPayne at the link in our bio.

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#HUGOxLiamPayne #FastForward 📸 @tomcraig

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