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US department store features adorable gay couple in festive season ad - Attitude
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Home Culture Culture Film & TV

7 September 2017

US department store features adorable gay couple in festive season ad

By Nick Bond

US department store chain Kohl’s have debuted their festive season ad campaign, titled ‘Celebrate Togetherness’ – and the campaign has an adorable, interracial gay couple as its focus.

The ad features a large, diverse family getting together for Thanksgiving and celebrating together around the dinner table – among them, a handsome male pair, toasting the table arm in arm:

And in a move that seems to suggest this is more than mere gay tokenism, the ad opens with a picture of their extended family tree – with the gay couple placed firmly in the middle. Perhaps we’ll see more of them as the campaign progresses?
Kohls 2

Happily, there doesn’t seem to have been any backlash about the ad as yet. Viewers have been tweeting their approval since it debuted yesterday:

https://twitter.com/SaraJBenincasa/status/666698039403393024

https://twitter.com/itsgurrett/status/666036177636462592

https://twitter.com/whtvrberlyn/status/666442095712976897

https://twitter.com/JakeLX/status/665020410715500545

It’s been a good week for diversity in advertising – just the other day Barbie unveiled their first-ever advert featuring a young boy (and he totally stole the show).

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